Sneaker World

The material used today is not the same as that used in the carboys. The Grendene brothers worked hard to improve their raw material, in order to deliver more comfortable, beautiful and durable shoes — so much so that today the brand is recognized worldwide for using vegan, non-toxic, flexible, hypoallergenic, soft and recyclable plastic, not to mention the unique scent that everyone loves.

Melissa’s raw material has a name: it is Melflex, made from PVC (polyvinyl chloride), in addition to other elements such as zinc and calcium. It is currently the best thermo-moldable and flexible material in the world, which is why the brand is able to innovate so much in the design of its collections.

An interesting feature is that Melflex expands, adapting to the shape of the feet. Another advantage of the material is that it is washable, ensuring easy cleaning and allowing the shoe to be used on any occasion — even on rainy days! Anyone who buys Melissa also knows that the products can last for decades, even if used daily.

Melissa’s beautiful success story begins in 1979, in Brazil.

The enterprising brothers Alexandre and Pedro Grendene, decided to introduce something new to the market: shoes made of plastic for women.

Since it is hot in Brazil practically all year round, the objective was for the acceptance of the female public to be great, as the shoes produced were suitable for the tropical climate.

One of the most “delicate” Brazilian brands was born: Melissa.

The 1979 Melissa Aranha was inspired by French Riviera fishermen’s sandals.

Melissa’s first appearance on the small screen was in the soap opera Dancing Days, at the feet of actress Sônia Braga, an icon of national cinema.

From there, the sandal became a fever, going from a mere plastic shoe to a symbol of Brazilian fashion.

As a result, the brand diversified its products, creating pieces in addition to the Aranha.

The relationship with the female audience was very strong and even a children’s collection was launched — many girls dreamed of a melissinha at that time!

Classic Martin Boots

Classic martin boots are a line of traditional style martin boots represented by the Dr. Martin (Dr. martens) brand. The most famous of this series is the 1460 model of Dr. martens. From the beginning of the design until now, it has been the ancestor of the existence of Martin boots. This 8-hole Martin boots using a hard texture of cowhide as the upper material, launched in the period, as a work shoes, the material requirements are stain-resistant and wear-resistant, to meet the needs of high-intensity protection in harsh environments, the sole is made of PVC material, soft and wear-resistant.

Outdoor Martin Boots

This category is called Martin boots outdoor shoes, in fact, they are somewhat helpless, obviously also have a head of the industry big brother, no way to be forced to call Martin boots, who let Martin boots broke into the fashion world early to set up a mountain, otherwise it will not suffer this bad breath. Now the e-commerce platform is categorized as “Martin boots” include international brands such as Timberland, CAT, Redwing, etc.

Generalized Martin boots

After the generalization of the Martin boots, really new styles, a wide variety of basic principles is to retain the “high-top boots”, “multi-hole lacing”, “wear-resistant soles” and other characteristics of Martin boots. Of course, there are also the “high-top” to “low-top”, “lacing” to “zipper”, “cowhide” to “zipper”. “cowhide material” to “canvas” and other features to meet the needs of consumers to evolve models.

So it was loved by people with leg problems. This design was later acquired by a British military company, and since then, the “Dr. martens” brand and the “Air Wair” design have been carried forward, from the military and police all the way to the fashion world, and it has become unstoppable. The Air Wair brand and the Air Wair design were popularized from the military and police to the fashion world. From the early health care shoes, to the work shoes worn by the military and police, to the fashion world’s must-have trendy products, the legendary story of the “Dr. martens” brand has thus begun.

This type of tooling boots represented by the “Dr. martens” brand was the first to be accepted and loved by domestic people with the fashion trend, and was transliterated as “Martin boots”.
The most representative appearance features of “Martin boots”, as well as the strong influence of many followers or peers, make this type of boots with the characteristics of “high boots”, “front lace”, “thick bottom” and “rough style” It is inevitably divided into a type, and the most popular name “Martin boots” is used to collectively refer to this type of boots.