Whether it’s street shooting, private server or film and television works, Converse is the first place in terms of the frequency of appearance. Among the many sneaker brands, Converse may be the most appealing, at least one of them. But since there are so many kinds of shoes and brands on the market. Why only Converse becomes that popular?
Although Converse frequents in the fashion industry, it may not be accurate to simply classify it as a fashion brand chased by young people. After all, it has been popular for nearly a hundred years. In 1921, when Chuck Taylor of the Aclone Firestones walked into Converse’s store with a foot injury to look for a pair of comfortable basketball shoes, All Star was called “Non-Skids”. Taylor fell in love with the sneaker at first sight, and Converse asked him to serve as Salesman and brand ambassador, Taylor, who is not brilliant in his basketball career, unexpectedly lit up his selling skills and forged a good story.
In recognition of Taylor’s contribution, Converse printed Taylor’s name on the shoes in 1932, so that Converse Chuck Taylor and Converse All Star became an inseparable whole. In a word, with Taylor’s effort, All Star became a hit and became the first choice for many basketball players. When US Team in white converse high-top with red-blue stripes defeated Canada at 1936 Olympic, All Star became the symbol of American culture. In the following decades, All Star’s popularity remained high. Converse was once the hegemon of the NBA, accounting for 80% of the U.S. sneaker market at its peak.
But we still wonder why so many people like to wear Converse?
If you ask a Converse hobby why this pair of ordinary shoes is so fascinating, you will probably get this answer: they go with everything. Converse shoes are suitable for almost any occasion, any costume, whether at work or vacation, going to the supermarket or at the wedding site. If you don’t know which shoes to match, it’s definitely right to choose Converse.
Seeing that Converse Platform came to the market, everyone thought Converse was going to the end on the road of fashion and leisure brands, Converse unexpectedly returned to the basketball shoe market with All Star Pro BB in April last year. Netizens’ comments focused on “good-looking” and “suitable for daily wear”, but not long ago it started corporation with Draymond Green. Considering the rhythm of the exposure of the new Converse G4, Converse is serious about picking up his old profession.
When sports brands all go to the fashion line, Converse, which has been selling re-editions and co-branded models, does the opposite, inadvertently conveying a trace of rebellion.