The incredible story of VANS, one of the biggest streetwear brands

The incredible story of VANS, one of the biggest streetwear brandsimages

Like most of the big brands for skateboarders, Vans was born in California, in the United States. It was in mid-1966 that brothers Paul Van Doren and James Van Doren, along with their friends Gordon Lee and Serge D’Elia, decided to dive into this market for skaters crazy. They created “The Van Doren Rubber Company” which later became the world-renowned Vans.

Their goal was to work with a shoe that had quality and could withstand everyday wear. The Vans story goes that on the first morning the store was open, 12 pairs were sold. The curious thing is that the shoes weren’t ready yet, they were only finished during the afternoon.

This first successful model was called Deck Shoes, today it is better known as Authentic.

From the beginning, the founders sought to manufacture shoes for the surfer public and, mainly, skaters. For this, the models were made with soles that stuck to the skateboard, that is, very stable. This made the Vans brand gain more fans and little by little improve its sneakers to stay at the top of sales.

In the 70’s, the history of Vans tells that shoes began to appear on the feet of experienced professionals in the sport.

Between the 80s and 90s, the brand advanced in the product line, faced financial crises, but managed to recover. During this period he was also involved in sporting and musical events.

All the ups and downs favored the gradual consolidation of the brand among skate lovers and ordinary people alike.

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