Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries.
Foot Locker is an American multinational dedicated to footwear and sportswear. Its headquarters are in New York and it operates in more than 20 countries with around 3,900 franchises. As the main identity code, its logo and employees wear a uniform similar to that of referees in American sports leagues.
In 1963, the Woolworth Group acquired a company dedicated to footwear, Kinney Shoe Corporation, which became a subsidiary. Specialized shoe stores emerged from this company, among which was the one dedicated to footwear and sportswear, Foot Locker, in 1974. This same year opens its first store in California.
The brand was ready to expand throughout the United States and even started operations in Europe in the 1980s. This was impacted by the slope of its owner Woolworth, which started to close several of its stores throughout the country. The Foot Locker operations were controlled by an entity called the Woolworth Company, which in 1997 became the Venator Group, and Foot Locker became the main footwear company of the Kinney Group. In 1998, Venator announced the opening of all the old Kinney stores, which made Foot Locker the main company of the group, and in 2001 the group changed its name to Foot Locker Inc.
The visual evolution
The original visual identity of the brand was used until 1988. It was in this year that the traditional logo of the brand, which has an American football referee as its symbol, was adopted and became extremely popular among consumers. In the following years, the logo only underwent updates.