Do you often see Fila in the international competition? Let me tell you the brand story of Fila.
FILA was founded as a brand in 1911 by the Fila brothers in BIELLA, Italy. It has a history of nearly 100 years since then. In the 1970s, the brand with the diversification strategy to expand the sportswear business.
In 1972, FILA hired a Japanese designer to design the trademark for barnd. The logo was created with the letter F as the main element and was greatly appreciated by the brand’s owner. The letter F is very creative, using a beautiful and rich geometric pattern. It with a strong artistic aesthetic, in line with the long Italian artistic atmosphere.
The perfect design and elegant lines demonstrate the artistic thinking of sports: the exquisite craftsmanship and unique fabrics represent the fashion paradigm of the brand, highlighting brand’s positive attitude towards life and the elegant art of sports.
FILA now a century-old sports fashion brand is a textile and knitted clothing brand. In the 1970s, in line with diversified development, the brand turned to sportswear, has developed a series of tennis, golf, fitness, skiing, mountaineering, basketball and so on.
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