Converse Logo history (III)

Converse is a cult brand of casual and athletic footwear, as well as the name of a manufacturing company founded in 1908 in Boston (USA). It is currently a subsidiary of Nike Corporation. His sneakers and sneakers of various shades are in demand all over the world.

2011 – 2017

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This period is characterized by the appearance of a more progressive logo that meets fashion trends and practicality. It compactly combines graphic and textual parts: a five-pointed star is gracefully inscribed in the letter “O”. This combination came from additional versions and became recognizable all over the world. She was the one who turned a simple label into a cult brand. The company name, the artists enlarged and placed on a white background.

2017 – present

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The redesign returned the ’70s logo, which was the main brand in the 2010s.

The changes are completely insignificant: the chevron and star have been reduced in size, increasing their color to charcoal black.

Now, it’s close to the classic version of Typold Extended Black, in which all the letters are in the same case. This version is practical because it looks equally good on advertising flyers, fabric labels, and similar labels.

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