Melissa:The most environmentally friendly material

The material used today is not the same as that used in the carboys. The Grendene brothers worked hard to improve their raw material, in order to deliver more comfortable, beautiful and durable shoes — so much so that today the brand is recognized worldwide for using vegan, non-toxic, flexible, hypoallergenic, soft and recyclable plastic, not to mention the unique scent that everyone loves.

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Melissa’s raw material has a name: it is Melflex, made from PVC (polyvinyl chloride), in addition to other elements such as zinc and calcium. It is currently the best thermo-moldable and flexible material in the world, which is why the brand is able to innovate so much in the design of its collections.

An interesting feature is that Melflex expands, adapting to the shape of the feet. Another advantage of the material is that it is washable, ensuring easy cleaning and allowing the shoe to be used on any occasion — even on rainy days! Anyone who buys Melissa also knows that the products can last for decades, even if used daily.

Melissa: brilliant idea that ended up working

Melissa’s beautiful success story begins in 1979, in Brazil.

The enterprising brothers Alexandre and Pedro Grendene, decided to introduce something new to the market: shoes made of plastic for women.

Since it is hot in Brazil practically all year round, the objective was for the acceptance of the female public to be great, as the shoes produced were suitable for the tropical climate.

One of the most “delicate” Brazilian brands was born: Melissa.

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Melissa Aranha

The 1979 Melissa Aranha was inspired by French Riviera fishermen’s sandals.

Melissa’s first appearance on the small screen was in the soap opera Dancing Days, at the feet of actress Sônia Braga, an icon of national cinema.

From there, the sandal became a fever, going from a mere plastic shoe to a symbol of Brazilian fashion.

As a result, the brand diversified its products, creating pieces in addition to the Aranha.

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Melissa Aranha

The relationship with the female audience was very strong and even a children’s collection was launched — many girls dreamed of a melissinha at that time!

How to clean leather shoes:

Leather shoes are classics and known for their comfort and long duration. Here’s a guide on the best way to keep them, avoiding stains.

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How too clean leather shoes

How to clean leather shoes: step by step

Many wash their shoes under running water or, to reduce the effort, put them in the washing machine. However, soaking in water is not the proper way to wash leather shoes. This material is more delicate and therefore needs special attention.

How to clean leather shoes

Because leather is very sensitive to water, avoid things like washing leather shoes or letting them soak. Also avoid using products with a lot of chemicals, prefer neutral or specific ones for cleaning this material.

Remove waste

First, remove the debris and residue with a hard bristle brush, making light movements so you don’t run the risk of these sediments scratching the leather.

Clean shoes with a soft cloth

The best way to clean leather shoes is with a flannel or other soft cloth, passing it over the surface and inside of the shoe.

Dampen the cloth

Then dampen the cloth with a specific product, depending on whether or not the leather is treated, which can be checked on the shoe’s tag or box. If it is not too dirty or stained, you can use a flannel dampened with water only.

Dry your shoes

Finally, dry your shoes and let them air dry completely at room temperature.

6 Easy Steps: Make your shoes look like new

Converse 1970s

Today, let’s talk about one of Converse’s most classic shoes – Converse Chuck Taylor All Star 1970s.

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Converse 1970s

The reason why this pair of shoes is called the 1970s is actually a replica of the Converse shoes of the 1970s, and there are also different styles such as 1980s and 1990s.

The 1970s has a unique retro shape, with a slightly yellow last shape as a whole, and a stitched fabric on the heel to prevent the shoe shape from collapsing.

The overall looking narrow and short toe cap, thickened off-white cotton laces, thickened midsole, and the unique routing on the side of the shoe all give this pair of sneakers a full retro flavor.

The red seal on the tongue of the 1970s, in which you can see the words “PLAYERS NAME”. This is because Converse existed as a basketball shoe in the past, because at that time, the shoe type was single, and the appearance of the shoes could not be distinguished, and players often wore the wrong shoes. So players will have their names written on the tongue. This stamp is on only one shoe in a pair. The 1970s retained this seal when it was re-engraved, adding a retro flavor to this pair of shoes.

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Players Name

The birth of the converse all star

In 1908, Marchis. Marquise Mill Converse founded Converse in Massachusetts, USA.

Converse was founded in Massachusetts in 1908. The founder Marquise Mill Converse was named after his surname Converse. After operating in the rubber shoe factory for 9 years, it officially introduced the world’s first basketball shoe All Star with a canvas upper and a rubber midsole. At that time, such shoes made it easier for players to get close to the ground, and also opened the Converse. Brilliant history in basketball.

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Converse All Star logo

In 1921, Chuck Taylor joined the Converse team. He was a professional basketball player. Therefore, he proposed to change the sole to improve the grip and increase the protection of the ankle part in the All Star design. In recognition of his contribution to Converse, Chuck Taylor All Star canvas shoes were born since 1923, the side logo of each pair of All Star was added with Chuck Taylor’s signature.

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Until the 50s and 60s, almost all NBA players, high school/college athletes wore Chuck Taylor All Stars, and the Converse became a must-have shoe at the time.

Crocs:Ugly is beautiful

Crocs:Ugly is beautifulimages

Crocs shoes were originally intended for boating only, and because of their excellent anti-slip performance and comfort, and rich colors, they soon came to the attention of general users.

However, those who opposed it thought that such shoes full of holes were strangely ugly, and the company side took the opportunity to use “ugly is beautiful ” as its own slogan.

In addition, the small holes in the slippers can be inserted with various trinkets to meet the individual needs of consumers.

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Crocs are made in a variety of styles and colors. The Classic styles are available in more than 20 colors; most other styles are produced in a palette of four to six colors or two-color combinations. Thus there are different styles for each season. A pair of adult Classic style Crocs normally cost $49.99.

Crocs material is softer than the general shoes, since the rise of 2006, many children around the world because of wearing Crocs sandals by the escalator pinched feet accidents.

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Nike Dunk – The tide of recovery

NIKE DUNK is actually a pair of basketball shoes with good grounding.

zoom air represents the “impact air cushion”, which is usually said zoom, often used in Nike’s top sneakers as cushioning. For NIKE, although the current vision seems to be simple design, low technical content of the DUNK is definitely a pair of cross-century shoes.

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Nike Dunk low

NIKE DUNK is actually intended to be a pair of basketball shoes with good grounding, in terms of design Dunk is to Air Jordan 1 generation as the design prototype, so both have an excellent grip performance and sense of venue, to ensure that those excellent players on the field can be light and stable movement, so the performance is also impeccable.

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Nike Dunk low

SB is the abbreviation of NIKESKATEBOARDING, packaged DUNK SB, ZOOM AIR FC, ZOOM AIR URL, ZOOM AIR ANGUSE and ZOOM AIR E-QUE, DUNK is NIKE in the mid-80s as a blue sneaker launched, after the advent of the era of technology with sneakers slowly forgotten, in the In the mid to late 90s in Japan began to rise retro trend, AIR FORCE 1 and DUNK become two popular shoes, the trend of the representative figure Fujiwara Hiroshi, NIGO and other people have worn appear in various media to make retro become the trend.

Types of Martin boots

Classic Martin Boots

Classic martin boots are a line of traditional style martin boots represented by the Dr. Martin (Dr. martens) brand. The most famous of this series is the 1460 model of Dr. martens. From the beginning of the design until now, it has been the ancestor of the existence of Martin boots. This 8-hole Martin boots using a hard texture of cowhide as the upper material, launched in the period, as a work shoes, the material requirements are stain-resistant and wear-resistant, to meet the needs of high-intensity protection in harsh environments, the sole is made of PVC material, soft and wear-resistant.

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Classic Martin Boots

Outdoor Martin Boots

This category is called Martin boots outdoor shoes, in fact, they are somewhat helpless, obviously also have a head of the industry big brother, no way to be forced to call Martin boots, who let Martin boots broke into the fashion world early to set up a mountain, otherwise it will not suffer this bad breath. Now the e-commerce platform is categorized as “Martin boots” include international brands such as Timberland, CAT, Redwing, etc.

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Outdoor Martin Boots- Timberland

Generalized Martin boots

After the generalization of the Martin boots, really new styles, a wide variety of basic principles is to retain the “high-top boots”, “multi-hole lacing”, “wear-resistant soles” and other characteristics of Martin boots. Of course, there are also the “high-top” to “low-top”, “lacing” to “zipper”, “cowhide” to “zipper”. “cowhide material” to “canvas” and other features to meet the needs of consumers to evolve models.

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Generalized Martin boots

Dr.Marten’s story

The story of the Dr. martens brand starts with a doctor named “Dr. Klaus Maertens”, and in short, Dr. Maertens tried to make a pair of boots with air cushion in the sole to help recover from a leg injury during the rehabilitation process.

So it was loved by people with leg problems. This design was later acquired by a British military company, and since then, the “Dr. martens” brand and the “Air Wair” design have been carried forward, from the military and police all the way to the fashion world, and it has become unstoppable. The Air Wair brand and the Air Wair design were popularized from the military and police to the fashion world. From the early health care shoes, to the work shoes worn by the military and police, to the fashion world’s must-have trendy products, the legendary story of the “Dr. martens” brand has thus begun.

Dr.Marten’s storyimages

This type of tooling boots represented by the “Dr. martens” brand was the first to be accepted and loved by domestic people with the fashion trend, and was transliterated as “Martin boots”.
The most representative appearance features of “Martin boots”, as well as the strong influence of many followers or peers, make this type of boots with the characteristics of “high boots”, “front lace”, “thick bottom” and “rough style” It is inevitably divided into a type, and the most popular name “Martin boots” is used to collectively refer to this type of boots.

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Martin boots

New Balance 237

The new model 237 is a sneaker that has been standing out in the current fashion world and has attracted a lot of attention for its design that mixes a retro look with modernity. These shoes bring heritage of ’70s silhouettes modernized for today. The upper is designed with an incredible look that blends past and present. The highlights of this release are on the side of the shoe with an oversized N logo and an EVA midsole with a bold cut that refer to modernity. The soft rubber outsole and bold look ensure all-day style.

Following in the footsteps of the 327’s success, New Balance introduces us to another ’70s-inspired aesthetic, the 237. Several classic shoes are referenced in the New Balance archives – notably the 420, 1300 and the golf-ready Gator cleat – 237. It’s a modern silhouette with a retro vibe. Mesh and suede create the upper with a streamlined upper, and an oversized “N” accents the sidewall for a classic look. The body is sanded with a foam midsole for top-quality comfort.

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New balance 237

A colorful lifestyle sneaker inspired by the classic ’70s runner, the 237 is a no-brainer follow-up to other popular models like the 327 and 57/40, repackaged and designed for the discerning modern lifestyle consumer. Updated retro running style.

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New balance 237

In addition to the midfoot logo, New Balance branding is engraved on the heel, and the EVA foam midsole features an extended yellow wedge below the heel, above the standard grey foam panel for extra texture.