Adidas: name and logo

Adidas history

Founder Adolf Dassler’s idea in 1920 was to call the brand the Gebrüder Dassler Schuhfabrik (Dassler Brothers Sports Shoe Factory).

When thinking about making it easier, the name “adidas” was chosen by combining the founder’s nickname, “Adi”, and the beginning of his last name, “Das”.

Adidas: name and logoimages
Gebrüder Dassler Schuhfabrik

Exploring the Adidas visual identity


Adidas has three different logos: the three-leaf logo, the mountain-shaped one and the brand name spelled in lowercase letters.

Adidas: name and logoimages1
Adidas Logo


Each of them has a meaning. The one with the three leaves represents speed, the one on the mountain reinforces goals during competition and the brand name honors the sporting goods created by Dassler.

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