In the 1980s, most of the people who owned sneaker brands before Jordan were tennis players and golfers, and most of them were white people like Stan Smith, who were white-collar idols accepted by the middle and above leisure class. But Jordan comes from the opposite background: black. And NIKE seized the American people to attack the hero’s desire, to “Jordan can fly” to promote, Jordan’s resume is really worthy of the “god of basketball” reputation.
Jordan shoes are not only loved by basketball enthusiasts, but also by many fashionable people. There are many series. Each series is unique.
Performance of Jordan shoes: Air Jordan 1 was inspired by the first air-cushioned basketball shoe AF1 born in 1982. Designer Peter Moore loaded the Air Sole, the core technology developed by Nike at that time, into a thinner midsole rear palm, achieving a perfect balance between cushioning and sticking to the ground. When designing the AJ3, the designer expanded the Air Sole technical area to the forefoot and the back palm, and designed the rear palm Air Sole to be visualized, which greatly improved the foot feel and jumping ability. The addition of the AJ8 built-in tray has made stronger supplements and feedback to the control and support of the chassis. The fat upper with the cross strap Velcro design, at the time, the package protection of the feet and ankle joints was achieved to the extreme.
Air Jordan 13 adopts the concept of bionics to imitate the partition of panther’s toe, and the hologram of panther’s eye on the outsole and upper enhances stability and grip.
Beginning in 2015, Jordan Brand began to try to collaborate with more street brands and street artists, combining classic Jordan sneakers with current popular elements or popular street brands, riding a retro sports-style ride on the Air Jordan’s image is transformed into a popular carrier. Jordan is not only a pair of high-performance sports shoes, but also a pair of trendy shoes that fashion people like to wear.