标签： brand introduction

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Brand introduction- FILA

Brand introduction- FILAimages

Do you often see Fila in the international competition? Let me tell you the brand story of Fila.

FILA was founded as a brand in 1911 by the Fila brothers in BIELLA, Italy. It has a history of nearly 100 years since then. In the 1970s, the brand with the diversification strategy to expand the sportswear business.

In 1972, FILA hired a Japanese designer to design the trademark for barnd. The logo was created with the letter F as the main element and was greatly appreciated by the brand’s owner. The letter F is very creative, using a beautiful and rich geometric pattern. It with a strong artistic aesthetic, in line with the long Italian artistic atmosphere.

Brand introduction- FILAimages1

The perfect design and elegant lines demonstrate the artistic thinking of sports: the exquisite craftsmanship and unique fabrics represent the fashion paradigm of the brand, highlighting brand’s positive attitude towards life and the elegant art of sports.


FILA now a century-old sports fashion brand is a textile and knitted clothing brand. In the 1970s, in line with diversified development, the brand turned to sportswear, has developed a series of tennis, golf, fitness, skiing, mountaineering, basketball and so on.

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Brand Introduction- Alexander Mcqueen

Brand Introduction- Alexander Mcqueenimages




Alexander Mcqueen is considered to be the godfather of British fashion.

Alexander McQueen is a true genius in fashion, and his designs are always surreal and full of wild ideas. His work is often expressive, contemporary and highly recognizable.Meticulous English tailoring, exquisite French haute couture craftsmanship and impeccable Italian craftsmanship are all reflected in his work. Alexander McQueen is a famous British fashion designer. The classic McQueen shoes make people very favorite McQueen shoes choose this clever design, without losing simplicity and generosity.

Brand Introduction- Alexander Mcqueenimages1

As a shoe brand, Alexander McQueen shoes naturally have different color matching. Among them, the black tail of the small white shoes has become a classic color matching. The bottom of the small white shoes is thickened, and wearing it will bring a certain heightening effect. And because the heightening ratio is very suitable, it will make people feel that the legs are elongated to a certain extend. And the slender style is very attractive, the design of the ankle opening is more outstanding. Not only very small and exquisite, but also makes the legs look slender and slender.

In addition, Alexander McQueen’s creative fashion shows have been hailed by several fashion critics as some of the most attractive fashion shows today.

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Brand Introduction: Keds

Brand Introduction: Kedsimages

Founded in 1916, the American women’s board shoes brand, the blue and white Keds is its classic logo. Its small white shoes is popular with the global street fashion trendy trendy products.

The avant-garde space surrounded by the classic blue color of Keds, the sense of modernity came to the surface. Here Keds and guests together to enjoy a fashion cycle and change.

Brand Introduction: Kedsimages1

The Keds shoes have been a part of the American girls’ confidence and energy on the tennis court. And they are the exclusive shoes for the American women who are entering the workplace.
With models stepping on Keds confident appearance, kicked off this Keds centennial fashion prologue.

The pace swayed out of the Keds century classic, the pace of interpretation of intimate companionship, the pace of firm out of the “Ladies First” brand spirit. Wide brimmed hat, big swing jumpsuit, lace pile socks, with the classic Keds, follow the red lips curly hair retro girl, shuttle back to the Keds popular in the United States retro era.

Brand Introduction: Kedsimages2

To this day, Keds shoes are still a must-have for global street fashion trendsetters. Keds shoes are still a must-have for global street style fashionistas, and have become the favorite shoes of TaylorSwift Taylor Swift and KrystalJung Jung Soojung, the fashionable women’s choice.

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Brand introduction- Palladium

Brand introduction- Palladiumimages

The tough tide brand Palladium canvas shoes, which can often be seen when watching American dramas!

PALLADIUM was founded in 1920 in Lyon, France, which means “patron saint” in French. And it started as a manufacturer of aircraft tires, in 1947 to create the brand’s first shoe PAMPAHI ORIGINAL (PALLABROUSSE). In the next 70 years PALLADIUM as the basis for continuous output of new products, basically are the style of the work style. The quality of the products was also very good, and palladium shoes were very popular all over the world.

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With the birth of PAMPA boots, which were developed to equip the French Imperial Army. Palladium opened the door to fashionable military boots. Using the military’s appearance and attire as a reference and adding some popular novel elements, the brand slowly developed into the fashion brand it is today.

Beckham is also a big fan of Palladium. This Palladium pampa sport cuff, compared to the kicky big yellow boots, it is more slim and long. There is also the “old gangster” Pitt wearing the gray Palladium military boots, is also manly. In addition to celebrity hipsters, Palladium has also made many appearances in hardcore movies, including the familiar “The Expendables 3”, where the entire crew wore Palladium’s Tactica black tactical boots. Will Smith wore Palladium in the classic zombie movie “I Am Legend”.

Brand introduction- Palladiumimages2


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Brand introduction： Pony

Brand introduction： Ponyimages

Bad boys love to wear canvas shoes.

Pony is a historical sneaker brand, originated in the United States, loved by NBA players and Hollywood superstars, versatile and practical, a must for the street. The shooter is his canvas shoes in the popular shoes, especially dark green, super beautiful! His family really strength grass, even if the shoe closet has the same model. But each color and then stock up on a pair of the kind.

The sides are made of cotton + synthetic leather, and the V pattern is simple and eye-catching. V is the abbreviation of English Victorys, which means victory. This brand was first made in the United States letter carrier’s special shoes, so the quality is very solid. In addition to solid color series, his family also has a lot of color pattern upper design, campus style and street fashion trend elements bold mix, very suitable for young people.

Brand introduction： Ponyimages1

Each pony canvas shoes have a “V” LOGO, is the abbreviation of the English Victory. From the past to the present, PONY has never stopped innovating. In addition to insisting on the new and changeable design of the pony canvas shoes. PONY also actively cooperates with the fashion trend industry to show the diversified creative spirit and continuous vitality of the PONY brand. Therefore, it becoming the leader of the trendy sports brand. The difference is that PONY has a history of more than 30 years, and was popular all over the world in the 70s and 80s.

Bad boys love to wear canvas shoes.The pony canvas shoe is a “symbol” that can be used throughout the past and present. It can even take people to the future.